Coffee Chat

 A Hot Coffee & Frappe

As Texas warming up, driving to near by coffee shop every week on a Saturday morning was a routine. In this weekly run, (Last week), I ran into a good friend of mine. He happens to work for a reputed cloud consulting company. We spend a significant time to recap all the events from last year Diwali when we last met.

After all those pleasantries, the topic boiled down to "What is currently cooking?" I answered that I took interest in understanding the purchase decisions of the customer known as "Behavioral Economics."

The immediate question from my friend was, "is that part of macro or Micro, looks like your #iMBA is advanced." I stepped in to further explain on how the topic is aligned more towards "how customer makes buying options."

After a 5 minute run down on the topic, we settled down with a "Wow, there is a separate topic on this." I reacted with greater satisfaction with a "Yeeeessss." I shared the book titles that I read, am reading, and will read with my friend in the order of "Predictably Irrational",  "Misbehaving",  and "Paradox of Choice". I was holding my breath to receive a greater appreciation. Then this happened. 

"Hey Sriram, I hope you are not putting these titles in your profile." I was taken aback. With a curiosity I asked why. The answer I got was, AI is being used for profile walk through. When AI encounters these negative words it might score your profile low or label it as unfit, and he went to add on that personally, what kind of titles are these? Irrational, Misbehaving, and having Paradox!?!?!

I could not react, I felt like fish out of water and realized I do not want to explain one more challenging topic to my friend. I politely gave a rain check for next meeting and walked to my car.

My friend had a very different perspective. For a minute, I was thinking to write to those Nobel prize winners for good book title. As I was coming out of that thought, I got a call “why are you gone for hours to drink a coffee, when will you be back.” Needless to say who called me, the statement was clear and my count down started to drive back (home).

Good books that keep by weekday evenings interesting.

Happy Reading!! Have a Great Week Ahead

#behavioraleconomics #decisionscience #iMBA

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