Coffee Chat
A Hot Coffee & Frappe As Texas warming up, driving to near by coffee shop every week on a Saturday morning was a routine. In this weekly run, (Last week), I ran into a good friend of mine. He happens to work for a reputed cloud consulting company. We spend a significant time to recap all the events from last year Diwali when we last met. After all those pleasantries, the topic boiled down to " What is currently cooking? " I answered that I took interest in understanding the purchase decisions of the customer known as " Behavioral Economics ." The immediate question from my friend was, "is that part of macro or Micro, looks like your #iMBA is advanced." I stepped in to further explain on how the topic is aligned more towards "how customer makes buying options." After a 5 minute run down on the topic, we settled down with a "Wow, there is a separate topic on this." I reacted with greater satisfaction with a "Yeeeessss." I s